Instagram Launches Repost Button: Everything You Need to Know

Kishanu Karmakar
Aug 7
4 min read

Instagram Repost Button: A Game-Changer for Sharing and Community

For years, Instagram users have wished for an easy, built-in way to share content they love. Previously, if you saw a Reel or a post that you wanted to share with your own followers, you had to resort to clunky workarounds like taking a screenshot or using a third-party app. That all changes now.

Instagram has finally rolled out a dedicated repost button, a new feature that is set to completely change how users interact with content and how creators grow their communities. This highly anticipated update, which is rolling out globally, is about making the platform more social and connected, allowing users to amplify great content and discover new things more easily.

This change is a huge deal for everyone, from casual users to serious content creators. The new Instagram repost button is not just about convenience; it's a strategic move by the platform to encourage more organic sharing and give valuable content a second life beyond its initial post.

By allowing users to easily share public Reels and grid posts, Instagram is creating a new ecosystem where good content has a much higher chance of going viral. This article will dive into exactly how the new repost feature works, what it means for brands and creators, and provide a simple, step-by-step guide on how you can start using it today.

How Instagram’s New Repost Feature Works

The Instagram repost button is designed to be simple and seamless. You no longer have to leave the app or download another tool to share a post you admire. The new repost feature is a built-in function that lets you share public posts and Reels directly to your main feed.

The reposted content will appear in a special "Reposts" tab on your profile, giving your followers an easy way to see all the content you've shared. This is different from sharing to your Stories, which disappears after 24 hours. The new Instagram repost feature provides lasting visibility, acting much like a retweet on X (formerly Twitter).

When you use the repost button, the original creator is always given full credit, which is a great win for content creators. You also have the option to add your own personal caption, allowing you to give context, share your thoughts, or tag a friend. The reposted content won't just sit on your profile; it can also show up in your followers' feeds and be picked up by Instagram’s powerful recommendation algorithms. This means that a single repost can dramatically increase the reach of the original content, pushing it far beyond the original creator's audience.

Instagram Launches Repost Button | Repost Feature on Instagram

How to Use the Repost Button (Step-by-Step Guide)

Using the new repost button is very straightforward. Here’s a simple guide to get you started:

Open the Instagram App: Make sure your app is updated to the latest version to access this new Instagram feature.
Find a Post or Reel to Repost: Browse through your feed or the Reels tab until you locate a public post or Reel you wish to share.
Tap the Repost Button: You'll find a new icon 🔁 below the post. It looks like a square with a circular arrow inside. Tap on this button.
Add a Caption (Optional): After tapping the button, a small bubble will appear next to your profile picture at the bottom left of the screen. Tap this bubble to add a personal caption to your repost.
Share the Repost: Tap "Add" or the final share button. The post will be shared to your feed and added to the "Reposts" tab on your profile.

It’s important to remember that you can only repost public content, and you cannot repost a repost. The ability to repost is at the original creator's discretion, so if you don't see the repost button on a post, it means the creator has disabled this function.

Related Article: Buy Instagram Reels Viral Plan

What the New Repost Feature Means for Brands and Creators

For businesses and creators, the Instagram repost button is a game-changer. It offers an innovative, cost-effective method to reach a broader audience with content. Brands can now easily encourage their followers, employees, and partners to share their marketing campaigns. This makes it much easier for a message to go viral without needing to spend a lot on paid advertising. A single organic share can lead to a huge snowball effect, reaching people who would have never seen the content otherwise.

The new repost feature also creates opportunities for collaborations and user-generated content (UGC). Brands can now run campaigns with a clear call-to-action like "Tap Repost to share," making it simple for their community to become brand advocates.

For creators, especially those who are just starting, a repost from a larger account can be a major boost, introducing them to new audiences and helping them grow their following. The dedicated "Reposts" tab on profiles also makes it easier for followers to discover more of the content a user enjoys, which in turn can lead to new followers for the original creator. This Instagram repost feature is all about amplifying good content and rewarding those who create it.

Best Instagram Marketing Agency in Dubai

For businesses in Dubai looking to leverage new features like the Instagram repost button to their full potential, partnering with a professional marketing agency is a smart move. BDF Media is one of Dubai's top Instagram marketing agencies. They specialize in a wide range of services, including content engagement, follower growth, and paid advertising, helping brands build a strong and effective presence on the platform.